Raw #178 - September 30th, 1996

Raw opens with clips from last week’s shocking heel turn for Jim Ross. The month where one wrestler is scheduled to murder another wrestler on pay-per-view, JR is being pushed as the #1 heel in the main story line. Stone Cold Steve Austin faces Jake Roberts in a rematch from King of the Ring. Last time they wrestled, Austin cut his immortal “Austin 3:16” promo and the WWF has capitalized by putting out zero merchandise of it. Jerry Lawler, however, has brought something along for the occasion: a bottle of Jim Bean. Again. Every time The King calls it Jake the Snake’s tag team partner tonight, take a swig of a beverage containing a particular ingredient whose name eludes me. Water, maybe?