The Other Kind of Politicking

WWE has had a long history of involvement in electoral politics, starting in 2000, when the Smackdown Your Vote campaign, aimed at registering young WWF fans to vote, was launched. The non-partisan campaign emphasized only the importance of voter participation, as well as legitimizing the then-World Wrestling Federation, a lightning rod for criticism, in the eyes of the mainstream media. Somehow, WWE has always managed to blow every opportunity to be taken seriously by the media and the politicians.